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AI Engineering & Consulting

I'm an AI engineer, sr. data scientist, and consultant specializing in production-ready machine learning systems. With extensive experience designing and implementing AI solutions for CPG and retail businesses, I help organizations build scalable, efficient, and reliable AI systems that deliver measurable ROI.

I write about life, AI - machine learning - statistics, building a business as indiehacker and of course, sports analytics.

ex-Nielsen. ex-InsiteAI. ex-Despegar.

About me

I've been there, I've worked with massive amounts of data, felt the pain of long pipelines that end up not working. I've seen that data not matching between reports, I've seen it duplicated in a side project, I've seen the wrong numbers in a coworker's customer facing powerpoint.

I've built prediction models, I've deployed them, I've created AI agents and RAG applications and I know, because of experience, where the problems and uncertainties might appear, and I can help you be prepared for that.

My approach: Building AI systems you can actually control

Measurable over mysterious - Turn your "black box" AI into systems you can debug, measure, and improve. No more guessing why things break or hoping they work.

Hands-on, not hands-off - I build alongside your team with your data, your codebase, your specific problems. You get working solutions, not just recommendations.

Team empowerment over dependency - The goal is making your team self-sufficient. You learn the systematic approaches that let you maintain and improve AI systems long after our engagement ends.

When leadership asks "What's our AI strategy?" or "Why did this fail?" - you'll have clear answers backed by data, not excuses.

AI Consulting Services

  • Advisory Services


    Strategic AI guidance without the full-time commitment

    Get expert AI roadmap development and strategic insights from dozens of successful implementations. Perfect for companies exploring AI adoption or validating their current approach.

    Low-touch, high-value consultation

    1 spot available

    Schedule Consultation

  • Implementation Services


    From concept to working prototype in weeks

    Validate your AI concepts with working prototypes and get clear pathways to production. Hands-on development that proves feasibility and demonstrates real business value.

    Intensive, outcome-focused projects

    Schedule Consultation

  • Fractional Head of AI


    Executive AI leadership when you need it most

    Scale your AI initiatives with experienced C-level leadership while maintaining flexibility. Get strategic direction, team building, and execution oversight without the full-time commitment.

    Strategic leadership + hands-on oversight

    1 spot available

    Schedule Consultation

View All Services & Pricing

Current and past clients include: Diggity, Oxford University, and several CPG startups.

Client Testimonials

  • "The educational materials Franco developed for our ML program were exceptional. A complex task successfully completed."

    Ajit Jaokar, Fellow, Department of Engineering Science, University of Oxford

  • "Franco developed the first MVP using Probabilistic Graphical Models to solve the main goal of Diggity: 'detect bottlenecks that might hinder the progress and success of the project without you having to ask for it'"

    Stephan CEO, Diggity

  • "Working with Franco on our forecasting models gave us a competitive edge in our market."

    Juan Bujacich, Manager, Nielsen

Ready to Transform Your Business with AI?

Don't just adopt AI - implement it strategically for real business impact.

✓ Personalized solutions tailored to your specific challenges
✓ Implementation support from concept to production
✓ Clear communication without unnecessary technical jargon
✓ Focus on measurable business results, not just technical metrics


Schedule Your Free 30-Minute Consultation

YouChatChannel - Applied AI Engineering in Action

I'm the founder of YouChatChannel, an AI platform that allows you to have interactive conversations with YouTube channels through advanced AI assistants.

YouChatChannel transforms passive content consumption into an engaging, interactive experience. The platform analyzes video content through transcripts and creates specialized AI assistants (LLMs) that can answer questions, explain concepts, and provide insights based on the channel's content.

YouChatChannel - Chat with YouTube channels through AI Assistants

This project exemplifies how I approach AI engineering challenges: building systems that deliver real value while maintaining technical excellence behind the scenes.

E-commerce Image Similarity Engine: From Concept to Conversion

Business Problem: A major e-commerce retailer struggled with product discovery across their catalog of thousands of items, limiting cross-selling opportunities.

My Engineering Solution: I engineered a complete visual similarity system using a proven 3-step methodology: 1. Efficient image acquisition pipeline handling thousands of product images 2. Optimized embedding generation with CLIP/ResNet models for maximum accuracy 3. High-performance similarity search using FAISS vector indexing.

Business Impact: Inmediately customer support was able to offer similar products to customers reaching out, generating new sales or speeding up the customer support response time and reducing tedious work.
Next application will be to compare current products with new catalogs from suppliers to identify valuable opportunities.

Read this blogpost to see how this inmediate high ROI problem was solved.
Could your business benefit from similar AI-powered product discovery? Schedule a consultation to discuss your specific needs.

Sportsjobs Online

I run a job board for sports analytics and data related positions. This includes working for teams, consultancy companies, whole leagues and some esports or betting organizations.

This is a project I handle myself, all self hosted and that I'm growing from a personal perspective. Finding sports analytics opportunities is not easy and I have a business running 24/7 which is something I encourage anyone to try.

Sportsjobs Online - A job board for sports analytics and data science positions

If you want to post a job, reach out to me at franco@sportsjobs.online or by any other channel and I'll happily charge 50% if you are coming from this site.

Get in touch

  • Social Media


    You can reach out to me by email or social media.

    Email: francobetteo@gmail.com

    Stay connected and get the latest updates by following me on Twitter, Bluesky and GitHub. These platforms are where I share my latest content, thoughts, and projects in the world of AI and machine learning.